Microsoft's efforts to monetize its huge investments in generative AI are now catching up with consumers.As reported by the Wall Street Journal, the price of the company's 365 service is going up in regions including Australia and parts of Asia due to the inclusion of the company's Copilot AI assistant.

Microsoft is trying a new approach to build excitement for its artificial-intelligence assistant Copilot: Give it to customers whether they want it or not.The tech company recently added Copilot to its consumer subscription service for software including Word,

Microsoft is not asking for your permission to integrate its AI assistant Copilot into your life—it’s just doing it. The company recently forced Copilot onto Microsoft 365 users in Australia and parts of Southeast Asia.