McDonald's on Monday said it is rolling back some of its diversity, equity and inclusion programs. Why it matters: Backlash against corporate DEI efforts appears to be intensifying ahead of Donald Trump's inauguration.

The fast-food giant said it will no longer set “aspirational representation goals” and will no longer require suppliers to sign DEI

McDonald’s Corp. is revamping its approach to diversity, equity and inclusion, becoming the latest large company to change its strategy as the once-ubiquitous goals come under pressure from conservative advocates.

McDonald’s is the latest US corporation – and among the largest – to back off some of its diversity, equity and inclusion (DEI) practices, as a Supreme Court ruling against affirmative action and conservative backlash to those programs continues to lead businesses to reevaluate their diversity pledges.