Kia revealed the exterior design of the upcoming PV5 electric van, the automaker’s first EV to come out under its “Platform Before Vehicle” (PBV) brand. With the PV5, Kia has declared its intention to compete with heavy hitters like the Volkswagen ID Buzz,

This disguised prototype was snapped during ongoing winter testing in Europe. While the front end has been shielded from view, it appears largely identical to the van versions of the PV5. Kia’s engineers have hidden the distinctive LED daytime running lights, but the main headlamps positioned lower down on the fascia are visible.

The full PV5 lineup, including additional derivatives and conversion options, will debut at 2025 Kia EV Day on February 24, with an official product reveal set for February 27. Designed by startup Natura Umana, the earbuds offer different AI personas based on the users needs, whether it be a therapist or a fitness trainer.