All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

Separate from Vision AI, Samsung has also confirmed a new partnership with Microsoft. Its new TVs and monitors will support Microsoft Copilot (which uses OpenAI models) to provide personalized content recommendations and other as-yet unnamed features. So, if you were hoping to plop yourself in front of the TV to avoid AI hype in 2025, think again.