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President-elect Donald Trump promised a crypto-friendly administration. Days before taking office a second time, he began selling a new cryptocurrency. Named $TRUMP, the project is a meme coin, a type of crypto whose value is based largely on the popularity of internet memes.

WINNING! Join my very special Trump Community,” Trump said in a social post late Friday promoting the new tokens. They are marketed with a picture of Trump holding a fist up superimposed over the words “FIGHT FIGHT FIGHT,

Trump announced the launch of his meme coin, $TRUMP, in a Truth Social post late Friday, saying the cryptocurrency is celebrating “WINNING” the presidential election and his upcoming inauguration. The price of $TRUMP rapidly rose by more than 300% by Saturday morning,

Donald Trump’s latest business venture, a meme coin, has reportedly made a whopping $25 billion since its release Friday night, reported Axios. “My NEW Official Trump Meme is HERE! It’s time to celebrate everything we stand for: WINNING!

Ahead of his inauguration, President-elect Donald Trump launched the $TRUMP meme coin. The crypto, which had captivated attention over the weekend, has seen a 60% dip in value from its highest point.

Donald Trump's memecoin saw a rapid rise before crashing 40% after the launch of Melania Trump's $MELANIA coin, which surged to a $5 billion market cap.