The incoming first couple have launched a pair of meme coins in the leadup to President-elect Donald Trump’s inauguration.

Melania Trump announced Sunday that her new crypto meme was available to be purchased, just days after President-elect Trump announced the release of his own cryptocurrency.

President-elect Donald Trump has launched a new cryptocurrency token that's soaring in value and potentially boosting his net worth.

The launch impacted related tokens such as her husband and incoming President Donald Trump’s meme coin $TRUMP which dropped by 48 per cent.

Throughout the weekend, the project soared in value as Trump and his aides prepared to reenter the White House. As soon as Monday, Trump is expected to issue new policy directives that could loosen crypto regulation and send the price of bitcoin and other assets skyrocketing.

Melania Trump launched her own cryptocurrency, $MELANIA, following the success of her husband’s $TRUMP meme coin. Analysts see profit potential in $TRUMP, but ethics experts criticize it as exploiting the presidency. Meme coins like $TRUMP and $MELANIA are highly speculative, with limited utility and significant risks for traders.

"The Trump meme coin stuff is bad for the industry. Don't delude yourself," Anthony Scaramucci wrote on Saturday.

President-elect Donald Trump launched a memecoin on Friday that quickly topped a $10 billion market cap after nearly just an hour. A tweet from his Truth Social account and his verified X account announced $TRUMP just before 10 PM EST.