Noting the latest batch of updates Google rolled out to Gemini today, the pace of innovation is in this space is pretty staggering; and it has potential to change how we interact with much of the tech we use every single day.

In the AI chatbot wars, Google thinks the key to retaining users is serving up content they can’t get elsewhere, like answers shaped by their internet habits. On Thursday, the company announced Gemini with personalization,

The Gemini app picks up a new "personalization" experimental feature, which lets the AI scour your Google app/service history for "tailored" responses. Google is also letting users try out its latest Deep Research updates in Gemini, but only for a limited time a month.

Gemini has a new personalization feature based on your search history, enhancing responses. Google will also expand Gemini's personalization capabilities with the integration of other services in the future.