It was also the most watched Super Bowl ever, per Vulture, which reports that 127.7 million viewers tuned into the Big Game on average, also up 3% from 2024. Adding to the argument that Lamar might have killed the game’s vibe,

Kendrick Lamar has been taking shots — both subtle and seriously direct — in the 'Not Like Us' Era — from the Canadian tuxedo at the Grammys to Serena Williams at the Super Bowl to the 'Not Like Us' cover art.

According to the show's art director, Shelly Jones, the performance followed a strict PlayStation controller theme, intended to represent Lamar's life as a video game. "I think th