The rapper insists he’s a musician, not a messiah—a message reinforced by his Super Bowl performance.

Kendrick Lamar's Super Bowl halftime show included several references and details, from digs at Drake to nods to his own music career.

When Lamar screamed “Mustaaarrrd”, during the final song, “TV Off”, the man himself galloped onto the stage holding a football. Ending with a tribute to the producer of “Not Like Us”, without whom the song wouldn’t have been anywhere near as powerful, rounded off the night on a classy note after 13 minutes of otherwise unadulterated pettiness.