Comcast’s Xfinity brand is ending its sponsorship of NASCAR’s second-tier Xfinity Series at the end of the 2025 season before evolving into a different sponsorship role within NASCAR, the association said Tuesday.

After a long offseason, the NASCAR Xfinity Series will be back in action at the Daytona International Speedway on Feb. 15. Twelve drivers will make the Xfinity Series playoff field, but only four drivers will make the Championship 4 and compete for the title at Phoenix.

NASCAR's second-tier series has been known as the Xfinity Series for a decade. After this year, that series will take on a new label.