Can the coffee giant Starbucks (SBUX) turn things around under new CEO Brian Niccol and return to positive comparable sales ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

"While scouring old marine books, a mysterious, nautical figure called to them, a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons ...

In this Jan. 12, 2017 file photo, A Starbucks logo sign is seen in the window of one of the chain's cafes in Pittsburgh. Gene J. Puskar/AP, FILE Starbucks said the new changes will apply to more ...