Dell should have copied Apple’s branding years ago
The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
ExtremeTech on MSN2d
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again
Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...
Macworld2d
Dude, you’re getting an iPhone… um MacBook… er Dell Pro Max!
So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...