Cooper Flagg and Hailey Van Lith are the headliners of the NIL Store's new "Hometown Hero" high school jersey collection.

The NIL era has overhauled the ACC coaching ranks. While it's led to burnout for many, it has positioned Louisville ...

The Louisville punter did not make an appearance with the team at the Sun Bowl, skipping the postseason game against the Washington Huskies. Hodges revealed on Tuesday that the university's NIL ...

Even punters are getting mired in NIL controversies. Louisville senior punter Brady Hodges was conspicuously absent from the Sun Bowl on Tuesday, and he took to X to explain that he hasn’t been ...

With NIL funding approaching a billion dollars, data shows donations directly to public colleges also have leaped by 40%.

Louisville basketball, in an ACC road trip to Dallas, quickly dispatched SMU on Tuesday night. Pat Kelsey's Louisville Cardinals have won 9 in a row.

Louisville basketball, red hot under Pat Kelsey, is in the AP Top 25 for the first time since 2021. Latest on UofL's NCAA ...

Rebounding should be a weakness for Louisville basketball when viewed through an analytical lens. Here's how it became a ...

As if we needed more proof that college sports are completely out of control, now we have top-five 2025 college basketball ...

NIL era has overhauled ACC basketball coaching ranks and positioned Pat Kelsey to thrive Brown: Louisville basketball coach ...

By ADAM ZAGORIA Nate Ament, the No. 2-ranked power forward in the Class of 2025, has signed his first-ever equity NIL deal ...

Five-Star Plus+ small forward Nate Ament has ten schools he is communicating with along with a new NIL partnership.