The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

X Games CEO Jeremy Bloom speaks with Fast Company about a new experimental AI judge that will be debuted in Aspen, Colorado, this week.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

In a trial run, an AI judge will give its evaluations at this week’s winter X Games in Aspen. Read more at straitstimes.com.

"That’s not to say the AI won’t make mistakes, too, especially in this early form, but our goal is to give this tool to judges, so that they can use it in their booth.” (2005) Current X Games CEO Jeremy Bloom competes in a World Cup mogul competition ...

The use of AI in judging at this week's X Games is the latest example of how the technology could start being incorporated in sports like figure skating and diving, where subjectivity of the judges plays a major role.

In addition to being one of the best tight ends in NFL history, Travis Kelce also has a reputation for being a legendary teammate — just ask former Chiefs running back Charcandrick West. West, who played for the Kansas City Chiefs from 2014 to 2018, recalled how Kelce, 35, had his back when he was

The X Games is taking a leap into the digital future by partnering with Google on a new AI judging technology for some ski and snowboard events.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.