A new lightweighting project reduces the weight of 12-, 16.9-, and 20-oz PET bottles from 21 to 18.5 g. That'll help reduce ...
Coca-Cola Co. will begin a new text message program May 5 giving consumers the opportunity to win prizes every two minutes and the option to opt-in to the brand?s mobile database for ongoing ...
This directly affects Costco's beloved hot dog and 20 oz. Coke combo, though the price of the combo remains at $1.50 — just as it has for the past 27 years. “It’s a big shift,” Costco VP ...
Cultivate loyal consumers using mobile The ?Twist, TXT, Win? initiative focuses on 20 oz. Coca-Cola products, which carry the on-package call-to-action ?Twist, TXT?u could Win.? Consumers who text in ...