AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

"AMC has no plan to introduce commercial advertising close to the ... noting the decision would not impact the customer's wallets. Need a break? Play the USA TODAY Daily Crossword Puzzle.

Bloomberg first reported the news saying the new commercial will be a “platinum spot” with a cut of the sales going to AMC and the National ... without any direct impact to their attendance.