Regal, Cinemark and AMC are offering specialty merchandise for 'How to Train Your Dragon.' Moviegoers flocking to see “How to Train Your Dragon” this summer can now bring home more than just memories ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Cinemark is selling a detailed Toothless Popcorn Bucket for $39.95, spotlighting the fan-favorite Night Fury dragon as a keepsake collectible. AMC Theatres 'How to Train Your Dragon' popcorn bucket ...

Viral popcorn buckets have become the rage at cinemas—but theme parks were on the weird snack vehicle theme well before the ...

Alamo Drafthouse will release a popcorn bucket designed to resemble Superman’s iconic costume, complete with the red and yellow “S” shield emblem. The collectible will be available for purchase at the ...

Superman is set to soar into theaters next month, but as you might suspect, the Superman rollout has already begun in earnest. That includes a variety of exclusive collectibles at theaters, and we’ve ...

Los Feliz 3: This tiny neighborhood theater in Los Feliz is part of American Cinematheque, which also operates the Egyptian ...

Keep ‘em honest, kid. Growing up, lots of children aspire to put on a Major League uniform. It isn’t everyday you find a kid already sporting an umpire’s uniform. But most kids aren't Bradley Vinson.