AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

Get ready to see more advertisements before films at AMC Movie Theatres. Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

Texas could soon mandate warning labels on Doritos, Gatorade. AMC to show more ads in theaters before the movie. Klarna ...

Investing.com -- AMC Entertainment (NYSE: AMC) Holdings Inc., the largest US theater chain, has decided to increase the number of advertisements shown in its theaters before each movie, according to ...

Washington state lawmakers expect to make changes to a new law applying sales tax to digital advertising even as they prepare for lawsuits seeking to strike it down. The sales tax expansion is part of ...

The ratings firm cited debt reductions and improved cash flow to assign a B rating and a stable outlook for the exhibition giant after its bankruptcy restructuring.