Starbucks is betting its future on ceramic mugs
The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 ...
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
Seattle Magazine14d
At Starbucks, Ceramic Mugs and Handwritten Notes
Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Investopedia on MSN13d
Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.
Starbucks is offering free brewed coffee — hot or iced. Here’s when and what to know
On Monday, Feb. 10, rewards members can get a tall brewed coffee, hot or iced, for free at participating Starbucks stores ...
AOL13d
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
the ceramic mugs and glasses and plates just add another ... may seem like a minor tweak in the face of the issues facing Starbucks (global store sales are down 4% and earnings per share fell ...