Prebiotic sodas like Poppi and Olipop are all the rage for the health-conscious crowd. Even giant brands like Barbie are ...
The latest permanent Pepsi drinks come just months after Coca-Cola discontinued its cherry vanilla flavor on Sept. 4. The ...
Dr Pepper has overtaken Pepsi as the second-most popular soda in the U.S., thanks to innovative marketing, new flavors, and ...
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...
The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Mirco Wiegert, co-founder and boss of soft drinks company Fritz-Kola. Students ...
Pepsi is set to release a Wild Cherry and Cream flavor in regular and zero sugar varieties. Fans are hyped about this sweet, ...