In a world of fragmented attention and non-linear journeys, marketers at the e4m Pitch CMO Summit Bengaluru 2025 stressed ...

In today’s fast-moving digital landscape, video is no longer optional for marketers—it’s essential. Whether you’re launching a product, running social media ads, or nurturing leads through email ...

The digital advertising world has long operated behind a curtain of complexity. Major platforms have created what industry ...

The omnipresence of medical misinformation has fundamentally changed how certain portions of the general public approach their health and make care decisions.

Singer Ash Ruder explained her viral "Blue Genes" song about family struggles has no connection to American Eagle's ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Elon Musk and the X team outlined a transformative approach to advertising on X emphasizing the integration of Grok AI (resulting from the merger of xAI and ...

Reputation does not emerge from one campaign or a single quarter of activity. It is built through consistency, clarity and a willingness to invest in the long game.

PetSmart adopted Hightouch's AI decisioning tool to better reach its customers on a one-to-one basis through nuanced insights ...

Megyn Kelly slams Beyoncé’s Levi’s ad as “fake” while praising Sydney Sweeney’s “natural” American Eagle campaign, sparking backlash.

Documents examined by researchers show how one company in China has collected data on members of Congress and other influential Americans.

For those of you who missed the story, American Eagle signed Sweeney — an actress best known for her roles in HBO’s “Euphoria” and “The White Lotus” — for a sultry ad in which she talks about genes ...