HBO marketing chief Mark Doumet tells TheWrap about embracing social media to turn "The Gilded Age" into must-see TV

The steady week-over-week growth resulted in an 88% jump from premiere (2.7 million) to finale (5 million). You can see the viewership numbers episode by episode below. By Episode 303, The Gilded Age had matched the previous multi-platform series high posted by the Season 2 finale, setting a string of new high marks since.