The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper ...

After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

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Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG ...

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content ...

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the ...