That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy ...

Apple wants to remind everyone that it’s just running the same play as it always has.

Apple pledges $100B for US chip, glass production to avoid Trump's 100% tariffs. 19B chips, 24 factories, but higher costs may hit consumers.