The most visited museum in the world is wooing a new crowd by injecting glamorous new cool into its fustiest department.

Louvre Couture”, the first fashion exhibition at the famed Paris museum in its 231-year history, features 45 fashion houses and designers – from Cristobal Balenciaga to Iris Van Herpen.

The Louvre, the world's most-visited museum, opened a sprawling exhibit of couture gowns and accessories from dozens of fashion houses including Chanel, Saint Laurent and Dior on Friday (January 24),

The Louvre in Paris opened its first-ever fashion exhibition on Friday, seeking to draw new, younger audiences to the world's most popular museum.

The Louvre Museum in Paris launched its first-ever fashion exhibition on Friday, aimed at attracting younger audiences to the world's most visited museum. The exhibition titled, "Louvre Couture: Art and Fashion in Dialogue,

Statement Pieces’ puts iconic couture garments in conversation with the Louvre’s collection of historical furniture and objets d’art.