Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

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Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of ...

As a central part of this collaboration, Mattel and OpenAI will emphasize safety, privacy, and security in the products and experiences that come to market. In addition, Mattel will incorporate ...

The move also signals Mattels broader ambitions in the AI and tech-enabled toy market, as it competes with other major ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...