A woman went to Starbucks expecting a personalized message on her cup. Her disappointment sparked conversation about new ...

Starbucks baristas are writing personalized messages on coffee cups as part of the Back to Starbucks initiative, and Netizens are not too impressed with that.

The morning after the big game, a lot of us are going to need a caffeine boost — and Starbucks wants to help with that.

On Monday, Feb. 10, rewards members can get a tall brewed coffee, hot or iced, for free at participating Starbucks stores ...

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Starbucks Corporation ( NASDAQ: SBUX) confirmed on Thursday that it is placing some limits on its mobile orders as part of a broad plan to return to a coffeehouse vibe and speed up service for ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Starbucks says folks must have their first beverage served in a ceramic mug, glass or personal cup — no disposable vessels — to receive free refills. “We want to ensure our spaces are ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.