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Apple, iPhone
Apple iPhone Sales Shrink Slightly as Investors Await AI Payoff
Apple reported that iPhone sales for the quarter were down nearly 1% from the prior year to $69.1 billion, a miss from the $70.7 billion analysts were projecting, acc
Apple iPhone sales dip despite AI rollout
Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features was met with a lukewarm response. Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US.
Apple reports best-ever earnings even as iPhone revenue slips
Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.
Apple Intelligence Is Now on by Default
Apple Intelligence Is Now on by Default, but You Can Turn It Off
To opt out of Apple Intelligence and go back to the standard, AI-less experience, navigate to Settings > Apple Intelligence & Siri and flip off the Apple Intelligence toggle at the top of the page.
Three months with Apple Intelligence
Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.
Apple releases iOS 18.3 with AI-powered Apple Intelligence on by default
Apple has kicked off iOS 18.3, iPadOS 18.3, and MacOS 15.3 with one significant change affecting AI. Since its debut, Apple Intelligence has required the extra step of actually turning it on or opting in. But with the new versions, Apple's AI feature is enabled by default for eliglble devices.
52m
Apple Seeing iPhone Strength in Markets With AI
Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.
1h
on MSN
Apple's iPhone sales during the holiday season slipped despite a highly anticipated AI rollout
Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...
2d
DeepSeek’s AI breakthrough may actually benefit Apple Intelligence
The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...
3h
Apple’s Muted AI Spending Is Likely to Continue. DeepSeek Validates the Approach.
Apple continues to spend less than its Magnificent 7 peers on artificial intelligence. Recent reports from Chinese start-up ...
3h
Apple profit tops Wall Street target even as iPhone, China sales fall short
Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...
1d
Apple's AI ethics doubted by scaremongering shareholder proposal
Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly ...
Business Insider on MSN
3d
Apple is well-positioned as DeepSeek threatens AI giants, analysts say
Apple could benefit from China's DeepSeek, which appears to deliver cheaper AI models. Its competitors have already spent big ...
1d
on MSN
Apple's sales likely hurt by AI delays, Chinese competition
Apple is expected to report tepid quarterly revenue growth on Thursday as its slow roll-out of artificial intelligence ...
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