Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Starbucks wants customers to stay, sip, and linger longer – but only if they’re buying something. During the company’s annual ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its ...

As part of Starbucks' 33rd Annual Meeting of Shareholders, CEO and Chairman Brian Niccol shared early progress in the company ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Investing.com -- Starbucks (NASDAQ: SBUX) CEO Brian Niccol unveiled a new business strategy titled "Back to Starbucks" at the ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and ...