In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

Operative, the advertising management solution for media companies, has announced that National CineMedia (NCM), a specialist in cinema advertising, has partner ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.