News

Campaign Brief1h
University of Technology Sydney unveils ‘It’s not just a university’ campaign via The Core Agency
The Core Agency has created a new campaign for the University of Technology Sydney after being appointed following a competitive pitch to unify the brand under a new platform and develop a creative ...
Campaign Brief3h
Changi Airport unveils ‘A Taste of Asia’ via Connecting Plots, inspiring Aussie and Kiwi travellers to explore Asia through flavour
Changi Airport has launched ‘A Taste of Asia’, a new content series via Connecting Plots, to entice Australian travellers to let their taste buds lead the way as they embrace adventure in Southeast ...
Campaign Brief4h
Sydney Water cheekily infiltrates Sydney loos with the ‘Flushable Guidebook’ via It’s Friday
Continuing the momentum of the Toilet Blockers Anonymous campaign, launched in 2024, Sydney Water, with creative agency It’s ...
Campaign Brief3d
Ideas worth roaring about: View the work from this year’s Australian 2025 Young Lions winners
On Friday 11 April, the energy was high at WPP House Sydney as Advertising Council Australia (ACA) unveiled the winners of the Cannes Young Lions Australia competition. Fifteen standout teams made it ...
Campaign Brief3d
Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tuesday, June 17
The Gerety Awards is set to celebrate in style at Cannes this year with its exclusive VIP DIAMOND BBQ Party on Tuesday, June 17. Held to honour the 2025 agency and production company of the year by ...
Campaign Brief3d
Gerety Awards sets Final Deadline for Friday May 9, Teams Up with Funny Women for Humour Jury
The final deadline for the 2025 Gerety Awards is Friday May 9th, as a unique jury for the Humour category is set to be announced in partnership with Funny Women. Funny Women is a non-profit ...
Campaign Brief3d
Aiper appoints MediaCast as Australian PR agency
MediaCast has won the Australian PR account for global brand Aiper, following an extensive pitch process. Aiper is the leading global creator of eco-friendly, cordless robotic pool cleaners, and ...
Campaign Brief3d
Bunnings launches ‘Legend of the Tongs’ AFL campaign via Bastion and The Brand Agency
Bunnings has launched its latest national campaign titled ‘Legend of the Tongs’ via Bastion, The Brand Agency Melbourne and Bunnings’ in-house team. The integrated campaign builds on Bunnings’ ...
Campaign Brief3d
Death to Shit Ads Q&A with Robbie Brammall: “When the middle comes towards you, purposefully dive off the edge again”
In his latest blog post on Death to Shit Ads, Jess Wheeler, Creative Director at SICKDOGWOLFMAN, interviews Robbie Brammall, Mona’s former director of marketing and communications and ex-adland ...
Campaign Brief3d
BBDO’s Chris Beresford-Hill spills the beans on ‘Do Big Things’ on Black T-Shirts podcast
Imagine you’re the Global Chief Creative Office of one of the world’s most famous advertising agencies and you’re sitting on a business that needs reinvention. How do you apply your creative skills to ...
Campaign Brief3d
World Animal Protection and Happiness Brussels turn YouTube’s first video into a call for change
On April 23rd, 20 years ago, something revolutionary happened: the first video was uploaded on a website called ‘YouTube’. A seemingly meaningless 19 second clip of one of the platform’s co-founders, ...
Campaign Brief3d
Belong helps Aussies get “Data Rich” in operatic-ish spectacle via DDB Group Melbourne
Belong’s new emoji-bling-infused, baroque-meets-hip-hop campaign, featuring UK rapper Taz, is showing Aussies how to get data rich with unlimited data banking and gifting on their mobile plans in a ...