News

Marketing Week7h
Loyalty strategies ‘eight times more likely’ to drive long-term customer retention
A new report from VCCP and the DMA finds brands with integrated loyalty strategies are 80% more likely to acquire new ...
Marketing Week8h
Over half of marketers say campaigns ‘too focused’ on performance
While their businesses might be prioritising performance, most marketers claim brand advertising is key to achieving their ...
Marketing Week21h
ITV looks to become ‘engine for growth’ with suite of new ad tools
The broadcaster launched a new interactive ad format and planning tool for SMEs at its Showcase event in Manchester (12 June) ...