Social media is inundated with Family Guy memes, and a particular one involving The Godfather resurfaces occasionally. Seth MacFarlane, creator and star of the long-running animated series, recently took to social media to explain the origins of the “it insists upon itself” meme that fans quote.

After a clip from a 2006 episode of Family Guy went viral, the show's creator and star Seth MacFarlane explained the origin of the famous joke in which Peter Griffin admits he didn't like The Godfather.

Family Guy creator Seth MacFarlane has revealed the origins of one of the show’s most famous gags, which has since become a viral meme. The long-running animated sitcom, which began in 1999 and will start its 23rd season in February,

Even if you’ve never seen one of Family Guy‘s 400+ episodes, there’s a good chance you already know that Peter Griffin did not care for The Godfather. In fact, he’d go so far as to say that Francis Ford Coppola’s 1972 classic “insists upon itself.

Striking while the cultural iron is hot, MacFarlane has revealed what originally inspired “it insists upon itself” as a Family Guy line, and it’s even more amusing knowing it was basically a one-to-one for a real-life moment.