Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Matcha has racked up over 2.4 million TikTok videos, with many making it their drink of choice, especially on a morning. Aldi ...

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

"I can imagine ... a lot of toxic influencers choking on their matcha lattes searching their Balenciaga bags to reply on ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...

Tea experts say true matcha is only grown and produced in Japan. The shortage has made it harder for cafés to get matcha.

It’s in lattes, ice cream and even shampoo - and now, suddenly, it’s difficult to find.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

Grab your matcha latte's, tight shirt, and baggy jeans as we explore the world of 'performative men' and how they came to be.