My New Dress Collection for S by Serena When I design for the S Woman, I envision someone who’s confident, unique, and passionate about her life. She works hard towards her goals and makes a positive impact on the world.
Serena’s mission to champion diverse, creative founders and powerful ideas is the driving force behind Serena Ventures. SV invests in change for the better - one new idea at a time. LEARN …
In 2018, she launched her own clothing line, S by Serena, designed to empower people to look and feel their absolute best. For Serena, jewelry and fashion go hand-in-hand, and she launched her eponymous jewelry line in 2019.
Of course, my Paris Fashion Week wouldn’t be complete without some S by Serena! I loved hitting the streets of Paris in my sexy, sophisticated bodycon dresses from my new Best Dressed Collection. The Riley Midi Dress in Rose and the Sophia Midi Dress in Wine really fit in with my mood in the romantic City of Lights.
Serena Williams is undeniably the G.O.A.T. See the greatest hits of her legendary tennis career here - the definitive destination for Serena’s greatest fans.